Thoughts, experience and open knowledge.
We share what we learn along the way: app development, AI, SEO, GEO/AEO, design and project management.
How to choose a development partner
A practical guide for leaders choosing between a freelancer, an agency and a development partner. With concrete questions, red flags, and how AI has changed the way software is built.
How we build securely: BankID, GDPR and audit from the first sketch
Security is not added at the end of a project; it is built in from the first data model. We explain how we design our systems with encryption, traceability, and least-privilege as standard.
Native, React Native or PWA: which type of app should you choose?
We build 90 per cent of our apps in React Native and use native where hardware, firmware or special platform requirements call for it. Here is the framework we use when clients ask what suits them.
Why integrations are where projects die
Integrations against ERP, CRM and legacy systems are the most common reason software projects overrun on time and budget. We explain why, and what we do to avoid it.
What you own when you buy a custom system
Source code, data, infrastructure, documentation: what should be yours from day one, and which contract clauses expose vendors who want to lock you in.
Build vs buy: when does it make sense to build your own system?
A practical decision framework for leaders considering a custom system instead of SaaS. With concrete thresholds, calculation examples, and eight questions that decide the matter.
AI has made us faster at software development
Experienced developers using AI correctly deliver noticeably more than before. We explain where the effect is real, where it is overstated, and what that means for the prices clients pay.
How we design for AI answers, not just clicks
GEO and AEO are how we make content visible in ChatGPT, Claude and Perplexity. A practical guide.
Why we offer fixed prices on custom projects
Many agencies say it is impossible. We do it every day. Here is how.